Awakening Social Responsibility (eBook pdf)

Description

Learn about the implementation of corporate social responsibility (CSR). Each chapter is an interview by a contributor to the book, providing insights, templates, models, examples and resources. The chapters provide an actionable step or perspective on how organizations can actively engage in eco initiatives, employee giving, volunteering, and savvy sustainable business practices.

The result is a quick guidebook for global citizens that are interested in creating socially responsible programs but have little or no idea where to begin within their own companies or want to enhance their current programs.

The concept of CSR is not new, just of greater interest now that media scrutiny, shareholder concerns, and public opinions have heightened the value placed on socially and environmentally beneficial business practices. The benefits of such practices are greater when initiatives are well integrated with business strategy and, as a result, companies “do well while doing good.”