#B2B STRATEGIC PRICING tweet Book01 (eBook PDF)

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Game-Changing Pricing Strategies for Manufacturing and Service Companies

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Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

This book was written as a concise, easy-to-read introduction to B2B strategic pricing. It is a guide that breaks down the complex ideas behind strategic pricing and delivers them in one straightforward, no-frills, but highly-effective, package.