Book

If you don’t have sales, you don’t have a business. Salespeople are continually striving to drive sales and close more business, while the rules of the game keep changing. As we move from the industrial age to the social age, people look for salespeople who can relate to them in an authentic way. In the early years, salespeople used scripts to sell and some still do. It certainly worked before, but not very well in today’s world, which is about genuine communication and trust.

Customer centricity is a key component to organizational success these days. Customers will gravitate to orgs that don’t waste their time and that quickly cater to their needs. You need to deliver your products/services in a customer-friendly and efficient way. Be sure to focus on the customer, as it will drive more sales and profit. If you don’t make this change in delivering customer delight, your competition will.

Customer centricity is a key component to organizational success these days. Customers will gravitate to orgs that don’t waste their time and that quickly cater to their needs. You need to deliver your products/services in a customer-friendly and efficient way. Be sure to focus on the customer, as it will drive more sales and profit. If you don’t make this change in delivering customer delight, your competition will.

The Business Owner’s Guide

Tools, Tactics, and Strategies that Drive Results
by Alex Littlewood

An Enterprise-Wide Business Strategy

Let’s face it: Leadership is more than a role, it’s an image, and the way that you communicate — to anyone and everyone — will either reinforce your leadership image in their mind, or sabotage it. You’ve heard the expression, “It’s not what you say, it’s how you say it.” The truth is: if you want to be a master of influence, it’s both.

Women hold 85% of the buying power globally, make up over 50% of the workforce, and there are three times as many female-owned start-ups as male-owned. Yet, there are still barriers to women who want to rise to the top of today’s most successful corporations. Some of these are external, but many are in control of women themselves. We need to accept that there are differences between the genders and that we can leverage those differences for the benefit of the business at hand. Women are good at building relationships and leading with compassion; men are more focused in their communication style and can let criticism roll off them. These aren’t just stereotypes, but qualities that companies can profit from to create innovation and meet the demands of today’s diverse marketplace.

Women hold 85% of the buying power globally, make up over 50% of the workforce, and there are three times as many female-owned start-ups as male-owned. Yet, there are still barriers to women who want to rise to the top of today’s most successful corporations. Some of these are external, but many are in control of women themselves. We need to accept that there are differences between the genders and that we can leverage those differences for the benefit of the business at hand. Women are good at building relationships and leading with compassion; men are more focused in their communication style and can let criticism roll off them. These aren’t just stereotypes, but qualities that companies can profit from to create innovation and meet the demands of today’s diverse marketplace.

The way we do business is constantly changing. So many people today are on social media, and it’s opened a door of opportunity for businesses—especially those that don’t have enough money to spend on ads and TV commercials. Putting your business online can help get the exposure you need to attract potential clients, and having a good content marketing strategy can help you attract the right kind of people.

The way we do business is constantly changing. So many people today are on social media, and it’s opened a door of opportunity for businesses—especially those that don’t have enough money to spend on ads and TV commercials. Putting your business online can help get the exposure you need to attract potential clients, and having a good content marketing strategy can help you attract the right kind of people.

Physical networking can bring about big opportunities for you and your business. The people you meet when you network can help you achieve your goals if you do it right. Trust is something that you have to earn if you want people to do business with you and refer you. To be effective in networking, you need to present yourself as someone who’s authentic and can bring in value to the table. You also need to make use of the tools available to leverage the in-person meeting and networking that you’ve done.

In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It’s simple. Two words: thought leadership.

In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It’s simple. Two words: thought leadership.

The pressures of high school students to get into college has become so competitive; the pressures on the parents have become overwhelming as they want their son or daughter to get into the university of their 1st choice. Is your child really special? Is he/she doing something to make themselves stand out among their competition? Does the student think they are doing enough? How about the parent? This book shares thoughts from both the student and parent, and you will be shocked to learn how each views the monumental process of getting into college. This is the biggest decision you as a parent will collectively make for (with) your child.